Zain Nigeria Job Vacancy for Events & Marketing Communication.

Formerly known as Celtel Nigeria, the company was established in 2000, by a group of institutional and private investors as well as three state governments.
It made history on August 5, 2001 by becoming the first telecoms operator to launch commercial GSM services in Nigeria. In 2006, following Celtel International’s acquisition of majority stake in the company, it was re-branded Celtel and became an important part of Celtel’s pan-African operations spanning 14 countries.On August 1, 2008 Celtel Nigeria was rebranded Zain Nigeria following the global acquisition of Celtel International by Zain Group.Zain Nigeria, which currently covers over 1500 towns and 14000 communities across the six geopolitical zones of the country, scored a series of many other "firsts" in the highly competitive Nigerian telecommunications market including the first to introduce toll-free 24-hour customer care line-111; first to launch service in all the six geo-political zones in the country; first to introduce N500 recharge card; first to commence emergency service (Celtel 199); first to introduce monthly free SMS and first to introduce monthly airtime bonus.

 Zain Nigeria recruiting for Events & Marketing Communication – Regional
ZAIN1639 – Events & Marketing communication – Regional (Lagos, North and South)
Division: Marketing
Location: Nigeria – Lagos
Basic Aim:
To achieve business goals and brand saliency by devising strategies for the specific region, in line with the overall brand strategy and subsequently plan and implement the same at the regional level.

Main Duties & Responsibilities:
Design regional and zonal promotions and campaigns with an objective of improving brand adoption and top of mind awareness amongst target audience.
Project-manage all promotions and campaigns ensuring adherence to guideline, deadlines and set KPIs’.
Develop reports on all promotions and campaigns reporting ROI and KPIs.
Identify sponsorship opportunities and develop ROI for same.
Identify and evaluate branding opportunities across various channels within the region.
Conduct audit of the various channels to ensure all Branding is as specified.
Ensure Top Of Mind Awareness (TOMA) target is achieved within given timelines.
Ensure visibility across all channels in the region.
Develop innovative ways of ensuring the brand is visible.
Calculate ROI for all visibility projects.
Conduct periodic audit to ensure that outdoor material are up to date and meet specified standards.
Design launch plan for all new products at the regional level, ensuring speed and reach.
Provide support for Sales team with regards to taking new products to market with the desired impact using innovative means.
Ensure that all communication for the region is simple and easily understood by all target audience
Ensure communication is done in relevant local languages to ensure reaching wider target audience.
Identify and leveraging suitable sponsorship opportunities to help project brand visibility/generate ROI.
Ensure Co-branding partnerships are well leveraged in the regions.

Key Decisions
Regional Marketing Communication inputs.
Innovative ways of propagating the Brand.
Identify region specific advertising opportunities

Qualification & Experience
A recognized university degree, an MBA will be an added advantage
At least 5-7 years working experience in Trade Marketing/ Brand Management
Personal Characteristics & Behaviour
Achieving Business Success
Delighting the customers
Displaying Entrepreneurial Spirit
Good understanding of the rudiments of brand management and use of media
Good knowledge of events and sponsorship, channel branding
Application Deadline: 2nd November, 2010
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